Online B2B marketing has evolved to go beyond SEO and on to GEO (generative engine optimization). However, informed, credible, and third-party validated content is still king.
Industry experts consistently report that brands need to be mentioned in trustworthy content sources that can be crawled by the large language models (LLMs) that help AI provide customer query results. Two Oaks President Barry Campbell possesses decades of experience in journalism, marketing and connecting customers – and potential customers – with information they need to make a purchase.
Case studies are a perfect example of the type of content that can deliver crucial branding and search results in today’s B2B marketing world.
Campbell was responsible for a leading HVAC magazine’s case study department for nearly a decade. Then he used case studies as a crucial marketing element in building a polypropylene piping manufacturer into a premier brand in the U.S. and Canada.
Two Oaks now stands to bring this extensive experience to bear in creating and in getting these (and other articles) published and promoted. In addition to Campbell’s expertise, a deep roster of experienced outsource experts pitches in as needed to help deliver outstanding results quickly and cost effectively.